014
Titel / Titel: | What Drives Streamers? Users' Characteristics and Motivations on Social Live Streaming Services. |
---|---|
Author / Autor | Zimmer, F. & Scheibe, K.
|
Source / Quelle | Proceedings of the 52nd Hawaii International Conference on System Sciences, January 8 – 11, 2019, Grand Wailea, Maui (pp. 2538-2547). Honolulu, HI: HICSS (ScholarSpace).
|
Language / Sprache | English / Englisch |
(014) Zimmer, F. & Scheibe, K. (2019). What Drives Streamers? Users' Characteristics and Motivations on Social Live Streaming Services. In Proceedings of the 52nd Hawaii International Conference on System Sciences, January 8 – 11, 2019, Grand Wailea, Maui (pp. 2538-2547). Honolulu, HI: HICSS (ScholarSpace).
Abstract
With platforms such as YouNow, Periscope and Ustream, a new type of social networking services (SNSs) became popular, namely general social live streaming services (SLSSs). SLSSs combine Live-TV and social media, leading to video-based social computing. In the empirical part of the paper, we are going to answer three research questions: (1) What are the motivations of the streamers? (2) Is there a relation between motivations and streamed contents? (3) Do gender-specific and generational differences in motivation exist? As research methods, we worked with the systematic observations and content analysis of live online videos (N = 7,667).
Keywords:
content analysis, motivation, social live streaming service, social network service, uses and gratifications theory
DOI: http://hdl.handle.net/10125/59692